Quicken Loans, now known as Rocket Mortgage, is a prominent mortgage lender that introduced the "Push Button, Get Mortgage" campaign as part of its marketing strategy. This campaign aimed to simplify and modernize the mortgage application and approval process, emphasizing speed, convenience, and efficiency. Here's an overview of the campaign:

1. Slogan:
- The campaign's central slogan, "Push Button, Get Mortgage," is straightforward and highlights the idea that obtaining a mortgage can be as simple as pressing a button. It suggests a hassle-free and technology-driven approach to home financing.

2. Technology Focus:
- The campaign leveraged technology and emphasized the use of online and mobile platforms to streamline the mortgage application process. It aimed to position Quicken Loans as an innovative and tech-savvy lender.

3. User Experience:
- Quicken Loans placed a strong emphasis on creating a user-friendly and efficient experience for potential homebuyers. The "push button" concept implied that applying for a mortgage with Quicken Loans could be done quickly and easily.

4. Online Application:
- The campaign encouraged prospective borrowers to use Quicken Loans' online platform or mobile app to begin the mortgage application process. This approach minimized paperwork and allowed for a more seamless application experience.

5. Speed and Efficiency:
- Quicken Loans emphasized its ability to process mortgage applications rapidly and efficiently. The message was that borrowers could get approved for a mortgage faster compared to traditional lenders.

6. Personalization:
- While the campaign promoted speed and simplicity, it also highlighted the ability to customize mortgage options to fit individual borrowers' needs and financial situations.

7. Advertising and Promotion:
- Quicken Loans used various advertising channels, including television commercials, digital marketing, and social media, to promote the "Push Button, Get Mortgage" campaign.

8. Rebranding to Rocket Mortgage:
- It's worth noting that Quicken Loans eventually rebranded itself as Rocket Mortgage, further emphasizing its digital and technology-driven approach to mortgage lending. The "Push Button, Get Mortgage" concept continued to be a key part of Rocket Mortgage's marketing.

9. Metrics and Success:
- The success of the campaign was likely measured through metrics such as the number of mortgage applications, customer satisfaction, and brand recognition.

Overall, the "Push Button, Get Mortgage" campaign was designed to disrupt the traditional mortgage lending industry by highlighting the ease and speed with which borrowers could secure a mortgage through Quicken Loans (Rocket Mortgage). It leveraged technology and a user-friendly approach to attract customers who valued convenience and efficiency in the home financing process.